The biggest sales of the year
Complete 360 Marketing ATL & TTL Activation
Partner with us to create an extraordinary business
event tailored to your unique story
Clients’ brieft
Plan and deliver complete marketing activation for the biggest 11.11 campaign
Client : Shop (Aliibaba) MM Biggest E-Commerce Platform
The
Challenge
Strong ROI
Create strong ROI for the entire marketing activations, with return from marketing investment to sales revenue.
Captivating Visuals
Activate nationwide productions and media buying plan, capture market attention with strong story telling visuals
The Biggest sales of the year
YoY Revenues Uplift
Tracked revenue from the campaign resulted in 21x revenues uplift YoY from comparing similar periods.
ROI increase YoY
The campaign ROI (Return on investment tracking total GMV generated by Marketing spend) increased by 40 from YoY (14 vs 38) where $1 generated $38 in revenue return vs $14 a year earlier.
Total Impressions generated
Campaign generated 34m of total impressions, where 21m (non-unique) is an estimate from offline billboard and bus stickers information. 13m (Unique) is from digital ads run online.
How Did We Exceed all expectations?
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How
Our Design Principles
We follow design thinking principles in approaching all clients problems or expectations. Our internal meeting starts with clear objective creations, budget calculations and situational planning. We don’t give you just 1 sceneiors, we give you more where we give you a even better sceneiors for your creative objectives.
Gallery
Showcase Our Captivating Visuals
We showcase here some of the most stunning visuals we have created for the campaign (Social Media, Key Visuals, TVC and Bus Ads)
Total sub tasks delivered!
Productions
Bus Stickers
ATL Management
Billboard Ads
TVC Productions
11.11 TV Commercial
Graphic Motion Video
11.11 Mechanics Video
Event & Influencers Management
11.11 Mega Show
Event & Influencer management
11.11 Mega Show Live
Campaigns Management